Sobre mim:
Education
- MARKETING BACHELOR´S DEGREE
Universidad del Salvador, Faculty of Administrative Sciences (1999-2002)
• Graduated with Honors
- NATIONAL BILINGUAL BACCALAURATE
Belgrano Day School (1998)
- EXECUTIVE EDUCATION – BUSINESS SCHOOL
Torcuato Di Tella University (08/2005 – 09/2006)
- POSTGRADUATE COURSE IN DIRECT AND INTERACTIVE MARKETING
Universidad de Belgrano – AMDIA (Argentine Association of Direct and Interactive Marketing) (04/2003 –11/2003)
Resumo da experiência profissional:
• Work with Yandiki´s clients to ensure deliverables fall within the determined scope and budget
• Clients: Inter-American Development Bank (IDB); Sección Amarilla (México), Versy, Mastercard.
• Activities and resource planning; schedule development; time & cost estimating.
• Global Team Leadership: coordination of a team of designers, developers, programmers, etc, who work as freelancers and are located in different countries.
Marketing Manager - South and Central America
HERE, a Nokia Business Jan 2012 - Aug 2014
Drive corporate marketing activities and strategic planning in Latin America to increase regional recognition of the company
• Assist with developing annual marketing plans for Latin America
• Implement B2B outreach programs, including hosting proprietary events and industry event participation
• Manage press agency’s activities in Brazil and Argentina
• Regional execution of corporate communications and brand guidelines
• Developed the 1st Social Media plan for the business unit in the region
Marketing & BtoC Manager
HEWLETT PACKARD Jan 2002 - Oct 2007
Improve Customer Experience on the HP digital ecosystem in Latin America
• Online activities to increase the number of qualified visits to the sites
• Improve customer experience on the corporate website (Usability and SEO)
• Landing pages focused on decreasing bounce rates and improving conversion rates
• Online advertising, SEM, Social Media, Email Marketing
Achievements : Led the project that received the “Marketing and Design Award” - best HP Website Marketing activity (worldwide level)
CLAXSON INTERACTIVE GROUP Aug 2003 - Oct 2007
Responsible for all marketing channels including Advertising, SEM, Emailing and PR
• Coordinate marketing activities of the area, with the objective of increasing the number of qualified visitors to the sites and consequently improve sales of audiovisual contents and increase the ad sales inventory.
• Events organization
• Acquisition of audiovisual contents
• Manage the relationship with Web Design agency, SEM agency and other online advertising agencies.
Digital Strategy & HP.com IPG Manager - Latin America
Histórico de projetos & Avaliações:
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Cancelado
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Plano Completo de Marketing Digital para Empresa de Contabilidade
"Ficamos extremamente satisfeitos, a qualidade do trabalho, o profissionalismo e a fluência do Felipe no desenvolvimento do nosso Plano de Marketing superou em todos os termos nossa expectativa."
5.0 mai. 2018 - jul. 2018
Habilidades:
- Google ADS
- Email Marketing
- Espanhol
- Inglês Avançado
- Marketing
- Marketing de Conteúdo
- Search Engine Marketing (SEM)
- Social Media
- Tradução
Áreas de interesse:
- Inglês
- Comercial
- Marketing Digital
- Gestão de Mídias Sociais
- Pesquisa de Mercado
- Relações Públicas
- Outra - Vendas & Marketing
