+10 year of professional experience, working in one of the largest Brazilian retailers. Strong analytical profile, trying to be always ahead in my area, learning new methodologies to take the company to new levels. Passionate about measuring and finding optimization opportunities.
Comprehensive experience in customer oriented projects, web analytics and market trends analysis.
Experience with all pieces in the marketing cloud: Web Analytics, App Analytics, Attribution (MTA), DMP, CRM, DSP, RTB, A/B Testing, Data Visualization and BI.
Resumo da experiência profissional:
Responsible for recommend and audit: acquisition, loyalty program, customer retention, mobile strategies, agencies, and marketing;
• Responsible for measuring the impact of the company's marketing investments in the digital channels (Cross-Channel Analysis, Cross-Devices);
• Introduced Attribution MTA methodology, for defining the online budget, both acquisition and retention strategies, which have reduced the cost of acquisition by 16%;
• Was part of the team that developed a proprietary recommendation system, driving 25% of total E-commerce Sales in 2 years;
• Management of both A/B testing and multivariate strategies for all products, developing a proprietary methodology for both design and measurement;
• Experience with all pieces in the marketing cloud: Web Analytics, App Analytics, Attribution (MTA), DMP, CRM, DSP, RTB, A/B Testing/Multivariate, Data Visualization and BI.