Sobre mim:
Com mais de 15 anos de experiência em comunicação e branding, sou um líder apaixonado e criativo que impulsiona campanhas de marketing impactantes e constrói relacionamentos fortes com clientes e influenciadores. Como Head de Comunicação e Branding no TradeUp Group, uma plataforma de e-commerce de rápido crescimento, supervisiono o desenvolvimento e a execução da identidade da marca, estratégia de conteúdo e presença nas mídias sociais da empresa, alcançando milhões de usuários no Brasil e na América Latina. Anteriormente, fui Head de Comunicação e Branding no TubeLab Marketing de Influência, onde gerenciei uma equipe de 8 profissionais e entreguei soluções inovadoras de marketing de influência para marcas líderes como Netflix, Samsung e Coca-Cola. Também tenho experiência como Analista Criativo e Gerente de Mídias Sociais na Comunicale Agência de Comunicação, onde criei conteúdo digital envolvente e campanhas para vários clientes nos setores de educação, saúde e entretenimento. Cursei Publicidade e Propaganda na Universidade Anhembi Morumbi e certificado em ESL pela Uceda School Of Orlando Inc e Kaplan International College. Tenho fortes habilidades em comunicações de marketing, marketing digital, marketing por e-mail e gerenciamento de projetos, além de proficiência em português, inglês e espanhol. Sou motivado pela missão de democratizar o acesso a produtos e serviços de qualidade para consumidores e vendedores, e estou ansioso para contribuir para o crescimento e sucesso da empresa com minha expertise em comunicação e branding.
Resumo da experiência profissional:
Lucas Kiçula
Head de Comunicação e Branding | Strategic Marketing
Communications
Santana de Parnaíba, São Paulo, Brasil
Resumo
With over 11 years of experience in communication and branding,
I am a passionate and creative leader who drives impactful
marketing campaigns and builds strong relationships with clients
and influencers. As the Head of Communication and Branding at
TradeUp Group, a fast-growing e-commerce platform, I oversee
the development and execution of the company's brand identity,
content strategy, and social media presence, reaching millions
of users across Brazil and Latin America. Previously, I was the
Head of Communication and Branding at TubeLab Marketing
de Influência, where I managed a team of 15 professionals and
delivered innovative influencer marketing solutions for leading
brands such as Netflix, Samsung, and Coca-Cola. I also have
experience as a Creative Analyst and Social Media Manager at
Comunicale Agência de Comunicação, where I created engaging
digital content and campaigns for various clients in the education,
health, and entertainment sectors. I have a Bachelor's Degree in
Advertising and Marketing from Universidade Anhembi Morumbi,
and I am certified in ESL by Uceda School Of Orlando Inc and
Kaplan International College. I have strong skills in marketing
communications, digital marketing, email marketing, and project
management, as well as proficiency in Portuguese, English, and
Spanish. I am motivated by the mission of democratize access to
quality products and services for consumers and sellers, and I am
eager to contribute to the company's growth and success with my
communication and branding expertise.
Experiência
TradeUp Group
Head de Comunicação e Branding
janeiro de 2022 - junho de 2023 (1 ano 6 meses)
Barueri, São Paulo, Brazil
Page 1 of 4
TubeLab Marketing de Influência
Head de Comunicação e Branding
janeiro de 2021 - fevereiro de 2022 (1 ano 2 meses)
Barueri, São Paulo, Brazil
Comunicale Agência de Comunicação
1 ano 11 meses
Creative Analyst & Social Media Management
janeiro de 2020 - novembro de 2021 (1 ano 11 meses)
Barueri, São Paulo, Brazil
Creative Art Director
janeiro de 2020 - outubro de 2021 (1 ano 10 meses)
Barueri, São Paulo, Brasil
Onze17 Agencia De Publicidade Cool
Creative Analyst
janeiro de 2018 - novembro de 2019 (1 ano 11 meses)
Barueri, São Paulo, Brazil
*
Freelancer
Graphic Designer
janeiro de 2016 - junho de 2017 (1 ano 6 meses)
Strategic Consulting, including business plan & sales strategy development.
• Layouts in General
• Logos
• Packing
• Newspapers Ad’s
• Magazine Ad’s
• Spot for Radio
• Presentations
• Media Management
Black Fire Bull
Marketing & Events
janeiro de 2015 - abril de 2015 (4 meses)
Organized and promoted a variety of marketing and other events.
• Development of Events Material
Page 2 of 4
• Responsible for appointments list
• Events Arrangements
• Layouts in General
NA PRACA RESTAURANT
PARTNER ADMINISTRATOR
agosto de 2013 - julho de 2014 (1 ano)
Barueri, SP - Brazil
As a co-owner of Na Praca Restaurant located in Barueri – Sao Paulo, created
a brand as well as
a company to encourage healthy eating for a good price.
• Brand Developer
• Cash Balance/flow
• Daily Purchaser
• Management
Kantar Worldpanel
Marketing Intern
maio de 2012 - abril de 2013 (1 ano)
Barueri, SP - BRAZIL
Oversaw updates in our site, event listings, and the creative layouts.
• Consumer Good Reporting FMCG (Fast Moving Consumer Goods)
• Layouts in General
• Daily Site Update
• Events Listing
Unity Comunicação
Graphic Designer
março de 2006 - junho de 2010 (4 anos 4 meses)
Designed the following at this advertising company located in Sao Paulo –
Brazil.
• Layouts in General
• Logos
• Packing
• Newspapers Ad’s
• Magazine Ad’s
• Spot for Radio
Page 3 of 4
• Presentations
• Media Management
Formação acadêmica
Universidade Anhembi Morumbi
Bachelor’s Degree, Advertising & Marketing · (2006 - 2010)
Head de Comunicação e Branding | Strategic Marketing
Communications
Santana de Parnaíba, São Paulo, Brasil
Resumo
With over 11 years of experience in communication and branding,
I am a passionate and creative leader who drives impactful
marketing campaigns and builds strong relationships with clients
and influencers. As the Head of Communication and Branding at
TradeUp Group, a fast-growing e-commerce platform, I oversee
the development and execution of the company's brand identity,
content strategy, and social media presence, reaching millions
of users across Brazil and Latin America. Previously, I was the
Head of Communication and Branding at TubeLab Marketing
de Influência, where I managed a team of 15 professionals and
delivered innovative influencer marketing solutions for leading
brands such as Netflix, Samsung, and Coca-Cola. I also have
experience as a Creative Analyst and Social Media Manager at
Comunicale Agência de Comunicação, where I created engaging
digital content and campaigns for various clients in the education,
health, and entertainment sectors. I have a Bachelor's Degree in
Advertising and Marketing from Universidade Anhembi Morumbi,
and I am certified in ESL by Uceda School Of Orlando Inc and
Kaplan International College. I have strong skills in marketing
communications, digital marketing, email marketing, and project
management, as well as proficiency in Portuguese, English, and
Spanish. I am motivated by the mission of democratize access to
quality products and services for consumers and sellers, and I am
eager to contribute to the company's growth and success with my
communication and branding expertise.
Experiência
TradeUp Group
Head de Comunicação e Branding
janeiro de 2022 - junho de 2023 (1 ano 6 meses)
Barueri, São Paulo, Brazil
Page 1 of 4
TubeLab Marketing de Influência
Head de Comunicação e Branding
janeiro de 2021 - fevereiro de 2022 (1 ano 2 meses)
Barueri, São Paulo, Brazil
Comunicale Agência de Comunicação
1 ano 11 meses
Creative Analyst & Social Media Management
janeiro de 2020 - novembro de 2021 (1 ano 11 meses)
Barueri, São Paulo, Brazil
Creative Art Director
janeiro de 2020 - outubro de 2021 (1 ano 10 meses)
Barueri, São Paulo, Brasil
Onze17 Agencia De Publicidade Cool
Creative Analyst
janeiro de 2018 - novembro de 2019 (1 ano 11 meses)
Barueri, São Paulo, Brazil
*
Freelancer
Graphic Designer
janeiro de 2016 - junho de 2017 (1 ano 6 meses)
Strategic Consulting, including business plan & sales strategy development.
• Layouts in General
• Logos
• Packing
• Newspapers Ad’s
• Magazine Ad’s
• Spot for Radio
• Presentations
• Media Management
Black Fire Bull
Marketing & Events
janeiro de 2015 - abril de 2015 (4 meses)
Organized and promoted a variety of marketing and other events.
• Development of Events Material
Page 2 of 4
• Responsible for appointments list
• Events Arrangements
• Layouts in General
NA PRACA RESTAURANT
PARTNER ADMINISTRATOR
agosto de 2013 - julho de 2014 (1 ano)
Barueri, SP - Brazil
As a co-owner of Na Praca Restaurant located in Barueri – Sao Paulo, created
a brand as well as
a company to encourage healthy eating for a good price.
• Brand Developer
• Cash Balance/flow
• Daily Purchaser
• Management
Kantar Worldpanel
Marketing Intern
maio de 2012 - abril de 2013 (1 ano)
Barueri, SP - BRAZIL
Oversaw updates in our site, event listings, and the creative layouts.
• Consumer Good Reporting FMCG (Fast Moving Consumer Goods)
• Layouts in General
• Daily Site Update
• Events Listing
Unity Comunicação
Graphic Designer
março de 2006 - junho de 2010 (4 anos 4 meses)
Designed the following at this advertising company located in Sao Paulo –
Brazil.
• Layouts in General
• Logos
• Packing
• Newspapers Ad’s
• Magazine Ad’s
• Spot for Radio
Page 3 of 4
• Presentations
• Media Management
Formação acadêmica
Universidade Anhembi Morumbi
Bachelor’s Degree, Advertising & Marketing · (2006 - 2010)
Habilidades:
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere
- Corel Draw
Áreas de interesse:
- Design de Produto
- Diagramação
- Logotipos
- Rótulos e Embalagens
- Outra - Design & Criação
