Waxlley S.

Sobre mim:

Hello! My name is Waxlley Souza, and I am a Brand Strategist and Designer, founder of Resiliência Branding Studio. I specialize in transforming businesses into high-impact brands, with vast experience in projects for companies seeking leadership.

My focus is on uniting design and strategy to create identities that not only stand out but also drive growth and generate a clear return on investment (ROI).

My Method: ROAS™

I work with a clear 4-phase process to ensure consistent and transparent results:

R - Root (Strategic Root): I dive deep into your business, market, and audience to define the DNA, positioning, and strategy that will guide the entire project.
O - Output (Visual Delivery): With the strategy defined, I create the visual identity system: logo, colors, typography, and the creative concept.
A - Activation (Brand Activation): I bring the identity to life by applying it to key materials, refining the system to ensure it works in the real world.
S - Scaling (Scaling with Consistency): I deliver the complete Brand Book, templates, and all final files, empowering your team to manage the new brand autonomously.
Key Skills and Services:

Skills:

Brand Strategy & Market Positioning
Brand DNA Development (Purpose, Values, Tone of Voice)
Complete Visual Identity Systems Design
Competitive & Target Audience Analysis
End-to-End Branding Project Management

Services:

Comprehensive Strategic Branding
Visual Identity & Brand Book
Naming & Verbal Identity
Brand Diagnosis
Strategic Web Design
Presentation Design (Pitch Decks)

I am ready to be the strategic partner your business needs. Let's connect and discuss how I can help you build a brand that not only impresses but also generates lasting results.

Trabalhos:

Flucsus | Visual Identity

Nenhuma descrição informada Flucsus, a payment gateway focused on young digital entrepreneurs, approached us with a fundamental challenge: its brand needed to evolve dramatically to reflect its true capabilities and future vision. The previous visual identity was perceived as amateurish, unattractive, and misaligned with the expectations of a modern, tech-savvy audience.

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Kirvano | Branding & Visual identity

Nenhuma descrição informada Kirvano is a payment platform built for the Creator Economy. When they came to us, their biggest challenge was clear: their visual identity didn’t match their disruptive potential or bold ambitions.

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Payevo | Visual Identity

Nenhuma descrição informada Payevo emerged in response to the urgent need for modernization in Brazil’s payment system. In a landscape dominated by outdated, bureaucratic, and user-unfriendly solutions, Payevo was born with a clear mission: to be a catalyst for evolution. Its name—a fusion of “payment” and “evolution”—encapsulates that purpose.

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