Sobre mim:
Paid Media Specialist with 6+ years of experience managing high-impact campaigns across Google, Meta, Amazon, Shopee, TikTok, and Pinterest Ads. Skilled in performance-driven strategies, ROI optimization, lead generation, and e-commerce growth. Experienced in scaling acquisition and delivering consistent results in competitive markets.
Resumo da experiência profissional:
Planned, executed, and optimized paid media (Google Ads and Meta Ads) based on internal data and market benchmarks, aiming to reduce CPL, optimize CAC, and maximize LTV.
-Developed and managed paid media campaigns focused on generating high-quality leads, defining target audiences and creating high-performing ad creatives.
-Analyzed data using tools such as Google Analytics and Power BI to monitor key metrics and support data-driven decision-making.
-Assessed benchmarks and market trends to identify growth opportunities and enhance media strategies.
-Created executive reports to present results, generate actionable insights, and define next strategic steps.
-Collaborated with the sales team and stakeholders to align goals and optimize the customer acquisition journey.
-Developed and managed paid media campaigns focused on generating high-quality leads, defining target audiences and creating high-performing ad creatives.
-Analyzed data using tools such as Google Analytics and Power BI to monitor key metrics and support data-driven decision-making.
-Assessed benchmarks and market trends to identify growth opportunities and enhance media strategies.
-Created executive reports to present results, generate actionable insights, and define next strategic steps.
-Collaborated with the sales team and stakeholders to align goals and optimize the customer acquisition journey.
Habilidades:
- Excel
- Facebook ADS
- Google ADS
- Google Analytics
Áreas de interesse:
- Marketing Digital
- Gestão de Mídias Sociais
- Outra - Vendas & Marketing
