Sobre mim:
I'm Guilherme Amaro, a Brand Designer and Art Director with over 6 years of experience turning ideas, businesses, and products into clearer, more consistent, and valuable brands.
I've worked on more than 200 projects and created over 2,000 design pieces for companies, professionals, agencies, and growing businesses.
I mainly work with: • Branding and brand positioning • Visual identity and visual systems • Sales presentations, pitch decks, and proposals • Campaigns, launches, and visual content • Websites and landing pages • Packaging, editorial materials, and corporate pieces • Art direction and visual consulting
My work goes beyond creating isolated pieces. I analyze the business context, organize information, and develop a visual solution connected to positioning goals, perceived value, and growth.
I use my own methodology that combines diagnosis, structure, and activation, organized through Smart Design and Kanban. This provides clarity in the process, predictability in the steps, and close follow-up during the project.
If you're just looking for generic artwork, I'm probably not the best choice. But if you need a professional, strategic solution that’s designed to represent the true value of your business, we can build an excellent project together.
I've worked on more than 200 projects and created over 2,000 design pieces for companies, professionals, agencies, and growing businesses.
I mainly work with: • Branding and brand positioning • Visual identity and visual systems • Sales presentations, pitch decks, and proposals • Campaigns, launches, and visual content • Websites and landing pages • Packaging, editorial materials, and corporate pieces • Art direction and visual consulting
My work goes beyond creating isolated pieces. I analyze the business context, organize information, and develop a visual solution connected to positioning goals, perceived value, and growth.
I use my own methodology that combines diagnosis, structure, and activation, organized through Smart Design and Kanban. This provides clarity in the process, predictability in the steps, and close follow-up during the project.
If you're just looking for generic artwork, I'm probably not the best choice. But if you need a professional, strategic solution that’s designed to represent the true value of your business, we can build an excellent project together.
Resumo da experiência profissional:
Brand Designer and Art Director | DesignGui March 2020 – Present I work on creating and evolving brands, combining strategy, visual identity, and digital presence to turn design into a tool for positioning and business growth.
Throughout this journey, I’ve participated in over 200 projects and developed more than 2,000 design pieces for over 50 clients, including companies, professionals, agencies, info product creators, and creative economy businesses.
Main responsibilities and deliverables: • Brand diagnosis, strategy, and positioning • Creation of complete identities and visual systems • Art direction for campaigns and launches • Commercial presentations, pitch decks, and corporate materials • Websites, landing pages, and digital experiences • Design for packaging, social media, and editorial materials • Illustration, image editing, and professional mockups • Project organization, briefing, and deadline management Consulting and support for visual implementation
I lead projects through the stages of Diagnosis, Structure, and Activation, using Smart Design and Kanban to keep clarity, consistency, and predictability throughout the whole process.
Throughout this journey, I’ve participated in over 200 projects and developed more than 2,000 design pieces for over 50 clients, including companies, professionals, agencies, info product creators, and creative economy businesses.
Main responsibilities and deliverables: • Brand diagnosis, strategy, and positioning • Creation of complete identities and visual systems • Art direction for campaigns and launches • Commercial presentations, pitch decks, and corporate materials • Websites, landing pages, and digital experiences • Design for packaging, social media, and editorial materials • Illustration, image editing, and professional mockups • Project organization, briefing, and deadline management Consulting and support for visual implementation
I lead projects through the stages of Diagnosis, Structure, and Activation, using Smart Design and Kanban to keep clarity, consistency, and predictability throughout the whole process.
Trabalhos:
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Ynite | Identidade Visual e Produto DigitalDesenvolvimento da identidade visual da Ynite, uma marca para um banco digital construída sobre os conceitos de modernidade, segurança e crescimento. O projeto integrou identidade visual, design publicitário, comunicação para redes sociais e direcionamento para experiência digital. O sistema combina elementos tecnológicos limpos para comunicar inovação de maneira acessível e consistente. -
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MON | Branding e Design EditorialDesenvolvimento da identidade visual da MON, uma marca concebida para conectar modernidade, cultura e inovação por meio de uma linguagem gráfica contemporânea. O projeto abrangeu identidade visual, direção editorial, capas de revista, materiais publicitários impressos e aplicações para redes sociais. O sistema foi desenvolvido para manter consistência e personalidade em diferentes formatos.
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Pele & Caju | Branding e Design de EmbalagensDesenvolvimento completo da identidade visual e do sistema de marca da Pele & Caju, criada para transmitir naturalidade, personalidade e força nos diferentes pontos de contato. O projeto integrou estratégia de branding, identidade visual, design publicitário, embalagens e direção para presença digital. As soluções foram estruturadas para garantir consistência, reconhecimento e flexibilidade.
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Habilidades:
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Branding
- Design de App
- Design de Logotipo
- Design Gráfico
- Estratégia de Marketing
- Identidade Visual
- Vetorização
Áreas de interesse:
- Design Gráfico
- UX/UI & Web Design
- Logotipos
- Rótulos e Embalagens
- Criação & Integração com IA
