About Us & Our Mission:
SecondChancesBRZ imports flagship, high-performance electronics and specialized hardware directly from California to the Brazilian market. Our mission is built right into our name: in the world's leading tech hub, professionals and enthusiasts buy top-of-the-line equipment, use it once or twice, and move on. We hunt down these premium, gently used items and give them a second chance with professionals and enthusiasts in Brazil, allowing local users to utilize world-class, elite technology without paying the massive, inflated retail premiums normally found in the country. We deal exclusively in premium, high-spec machines and professional gear that look, feel, and perform like new.

Our Core Challenge (The Pain Point):
Our items carry a high price tag, and our business model requires one-time upfront payments via PIX. Finding customers who are wealthy enough to pay in full via PIX, but also highly technically savvy enough to actively hunt for these specific high-end products, is a very narrow, difficult niche to crack.

This is not an easy, laid-back project. We are looking for an aggressive, creative growth marketer and advertisement campaign manager who sees this problematic funnel as an exciting challenge and wants to help us brainstorm, build, and execute a plan to conquer it.

What You Will Do (Scope of Work):

Ad Campaign Management & Growth Strategy: Design, launch, and manage paid traffic and organic campaigns across Instagram and TikTok specifically optimized to find and filter high-net-worth, tech-savvy leads.

Multi-Platform Expansion: While we are starting on Instagram and TikTok, you will help us map out and scale our marketing architecture onto Twitch and YouTube down the road.

Niche Community Infiltration: Brainstorm and execute marketing campaigns to access tightly knit, highly technical sub-cultures in Brazil, including:
- Photo/Video professionals & photographers: editors, videographers, and creators looking for premium mirrorless systems (Sony, Canon, Fujifilm, Nikon, Hasselblad, Leica), high-end lenses, and powerful MacBook Pros optimized for heavy studio and editing workflows.
- AI developers, data scientists & power users: professionals running local Large Language Models (LLMs) or image generators who require specialized laptops packed with massive amounts of RAM (64GB+) and flagship GPUs.
- Hardcore gamers & elite PC enthusiasts: enthusiasts hunting for cutting-edge graphics cards (RTX 5080, RTX 5090), top-tier mobile setups, and flagship laptops (Asus Strix G18, Lenovo Legion 9i), as well as portable powerhouse consoles (Steam Deck, ROG Ally, Legion Go).
- High-end audiophiles: consumers looking for flagship headphones, IEMs, DACs, and amps.

Funnel Optimization & Closing Support: You won't just be posting graphics; you will help us architect the entire pre-sales funnel. You will collaborate with our local team to optimize how leads move from social channels into the WhatsApp closing environment, contributing ideas to help push difficult sales across the finish line.

The Persona We Are Hunting For:

Hungry & performance-driven: You want skin in the game. You want to build something from the ground up and are motivated by direct financial upside.

Technically savvy: You must speak the native language of tech nerds, developers, and professionals. You need to know the performance difference in high-end components, understand camera gear, and know what audiophiles care about. Our customers are experts; you cannot market to them superficially.

Bilingual (English/Portuguese): Flawless execution in Portuguese for the local market, and flawless communication with our management team.

How to Apply:
To filter out automated bot proposals and verify you have read this thoroughly, you must follow these two strict rules when applying:

Start your application with the word BRASIL in all capital letters.

You MUST draft your entire proposal/response in English.

All direct communication and reporting with the management team is conducted in English. If your proposal is written in Portuguese, or doesn't include the password, it will be automatically ignored.

In your English proposal, please answer:

What is your experience managing ad campaigns for high-ticket (expensive) products?

Which of our core tech categories (Gaming/AI, Audiophile, or Professional Photo/Video) are you personally most involved in or knowledgeable about?

Briefly outline your initial thought or approach on how you would target a wealthy, tech-savvy Brazilian demographic for a single PIX payment.