Subject: Request for Proposal - Global Marketing & Growth for OrthosCare.com
Hello,
I am looking for an experienced eCommerce marketing specialist or agency to help scale my Shopify store, OrthosCare.com, internationally.
The store is already built and operational. I am now seeking a partner who can develop and execute a comprehensive growth strategy focused on increasing traffic, conversions, customer retention, and overall revenue.

About the Brand
OrthosCare is a health and wellness eCommerce brand focused on orthopedic, recovery, mobility, posture, and pain-relief products.

Scope of Work
1. Paid Media Management
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Performance Max)
- TikTok Ads
- Retargeting campaigns
- Creative testing and optimization
- Audience research and scaling strategies
- Monthly reporting and KPI tracking
2. Email & SMS Marketing
- Klaviyo setup and optimization
- Welcome flow
- Abandoned cart flow
- Browse abandonment flow
- Post-purchase flow
- Win-back campaigns
- Newsletter strategy and campaign management
- Customer segmentation
3. Conversion Rate Optimization (CRO)
- Landing page optimization
- Product page optimization
- A/B testing
- Funnel analysis
- Cart and checkout improvements
4. SEO & Content Marketing
- Technical SEO
- On-page SEO
- Keyword research
- Blog content strategy
- Link-building opportunities
- Organic traffic growth
5. Social Media Growth
- Organic content strategy
- UGC sourcing and management
- Influencer outreach
- Community growth
6. Analytics & Reporting
- GA4
- Meta Pixel
- Google Tag Manager
- Conversion tracking
- Monthly performance reports
- Data-driven recommendations

What I Am Looking For
Please include:
1. Your relevant experience with Shopify health, wellness, medical, orthopedic, recovery, or supplement brands.
2. Case studies and results achieved.
3. Services included.
4. Monthly management fee.
5. Ad spend recommendations.
6. Team structure (if applicable).
7. Estimated timeline to launch campaigns.
8. Reporting process and communication frequency.

Budget
Please provide:
- Your monthly management fee.
- Any setup fees.
- Recommended monthly advertising budget.
- Any additional costs.

I am looking for a long-term partnership with someone who can help scale the brand globally.
I look forward to reviewing your proposal.

Thank you